Wright Now

Personality Types

Building Effective Relationships in Your Life

Better rapport, better relationships, better job outcomes, better life outcomes.

You’ve probably heard this at least once: It isn't what you say, but how you say it that matters. It turns out that’s true!

Communications experts say that any live message between people is at most 30% content (words) and at least 70% feeling, action, and body language.

That means when you begin to know and understand your own personality type as well as those around you, you will suddenly have a life-changing tool at your fingertips.

Growing your social and emotional intelligence will enable you to

Communicate More Effectively

Understand Others

Know Yourself at 
a Deeper Level

Why take this course?

The truth is, everyone is a combination of styles. After this course you’ll be able to build rapport and communicate with anyone just by knowing YOUR primary personality type. Having deeper connections and stronger relationships with yourself, your family and friends, your co-workers, your community, and beyond, is just a course away. 

Investing in yourself with this Personality Types course means investing in and improving every single relationship in your life, both personally and professionally. What’s more valuable than that?

Some of what you’ll be exploring in this course
(there’s too much to list it all):

  • The 4 primary personality types: Cooperator, Analyzer, Regulator or Energizer, and which one is your primary type
  • Primary types of the people closest to you and how they interact with yours
  • Strengths and weaknesses of each type, and what they each have in common
  • How emotions and emotional intelligence play into personality types
  • How to work with your matching type—this is a fun one! Recognizing that you have a personality type in common with someone offers you a unique opportunity to create instant rapport with that person
  • How to work with your polar opposite type—this is a crucial one. Fear no relationship! Begin to create a more meaningful relationship with the one personality type you may have spent your entire life avoiding

What we WON’T BE doing in this course: 

Putting you or anyone else in a personality type “bucket.” No labels, no limits. Just expansion to create more authentic and satisfying connections.

4 Modules to Building Better Relationships

Each module in the course is designed to give you the necessary tools to make sure you are best set up to build the best relationships in your life.

  1. 1
    Your New Tool
    Learn the 4 primary CARE Personality Profiles and the two axes by which these styles are defined and begin to understand the similarities and differences between them. 
  2. 2
    Going Deeper
    Go deeper into each personality type and learn how you can apply this tool in your every day life.
  3. 3
    Getting Along With Other People
    Learn how the personality types work together—and how they can come into conflict. You will able to get along better with people of any personality style and reach greater outcomes as a result.
  4. 4
    Building Rapport With Each Style
    Discover how the "polar opposite" styles can work together and distill your learning down to take it into your life.

Start Communicating More Effectively

What You'll Get


  • 4 Module Video Lessons
  • Downloadable Workbook 
  • Concrete steps to build better relationships
  • Watch anywhere, anytime



Barbara Burgess

Barbara is a corporate consultant, coach, trainer, and specialist in the areas of transformational leadership, transformative education, marketing, and employee empowerment. She has over 22 years’ experience marketing in a broad range of industries including healthcare, industrial supplies, association management, financial services, and consumer goods.

The Wright Foundation for the Realization of Human Potential is a 501(c)3 non-profit. We design innovative curricula to help you bring out your best and energize your life personally and professionally.

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