Personality Types

Building effective relationships in your life

What if you could have better rapport, better relationships, better job outcomes, and better life outcomes? 

Guess what? You can! It's all about how you communicate in your relationships.

You may not always connect with the person you're in communication with. Maybe you've blown off that lack of communication in the past - do any of these sound familiar?

  • "I just don't get them." 
  • "They just don't get me."
  • "I'll try to steer clear of them so I don't have to talk to them."
  • "I'll suck it up and get through this but I really don't like talking to them."

This could apply to any relationship: A colleague, a boss, a romantic partner, a family member, or a friend.

But there is a way to improve your communications with anyone, no matter who they are.

It's about aligning your personality type with theirs.

And it's easy to do, if you have the right tools.


Building Effective Relationships In Your Life

"As a result of what I have learned through the courses I have a clear vision around who I want to be, and I have stepped into being a woman who creates deep meaningful connections in my life."

- Sahar M.

You’ve probably heard this at least once: It isn't what you say, but how you say it that matters. It turns out that’s true!

Communications experts say that any live message between people is at most 30% content (words) and at least 70% feeling, action, and body language.

That means when you begin to know and understand your own personality type as well as those around you, you will suddenly have a life-changing tool at your fingertips.

Our course, Personality Types: Building Effective Relationships In Your Life, will give you the social and emotional intelligence skills you need to understand your own personality type and those of others.

You can learn–or enhance–your own social and emotional intelligence, and doing so will help with your communications in all aspects of your life.

By the end of this course, you will have mastered:

  • The 4 primary personality types: Cooperator, Analyzer, Regulator or Energizer, and which one is your primary type
  • Primary types of the people closest to you and how they interact with yours
  • Strengths and weaknesses of each type, and what they each have in common
  • How emotions and emotional intelligence play into personality types
  • How to work with your matching type—this is a fun one! Recognizing that you have a personality type in common with someone offers you a unique opportunity to create instant rapport with that person
  • How to work with your polar opposite type—this is a crucial one. Fear no relationship! Begin to create a more meaningful relationship with the one personality type you may have spent your entire life avoiding

What we WON'T BE doing in this course:
Putting you or anyone else in a personality type “bucket.” No labels, no limits. Just expansion to create more authentic and satisfying connections.

"This course has been critical to me growing my business relationships and fostering sales. In essence, the success of my brand is based more and more on how we lead and transform relationships."

- Eric M.

What's inside Personality Types: Building Effective Relationships In Your Life

  1. 1
    Your New Tool
    Learn the 4 primary CARE Personality Profiles and the two axes by which these styles are defined and begin to understand the similarities and differences between them.
  2. 2
    Going Deeper
    Go deeper into each personality type and learn how you can apply this tool in your every day life.
  3. 3
    Getting Along With Other People
    Learn how the personality types work together—and how they can come into conflict. You will able to get along better with people of any personality style and reach greater outcomes as a result.
  4. 4
    Building Rapport With Each Style
    Discover how the "polar opposite" styles can work together and distill your learning down to take it into your life.

Start communicating more effectively!

Personality Types


  • 4 Module Video Lessons
  • Downloadable workbook
  • Concrete steps to build better relationships
  • Watch anywhere, anytime


Barbara Burgess

Barbara is a corporate consultant, coach, trainer, and specialist in the areas of transformational leadership, transformative education, marketing, and employee empowerment. She has over two decades of experience marketing in a broad range of industries including healthcare, industrial supplies, association management, financial services, and consumer goods.

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